Jacob Hallencreutz is the Group CEO of EPSI Rating Group, one of Europe’s leading market research consultancies. He is an executive management consultant and researcher, with leadership experience from both service and manufacturing industries. Jacob has theoretical and practical knowledge across many disciplines, such as market research, quality management, change management, strategy and operations. He has deep experiences of leading change programs involving customer orientation, transformation of organizational structures, business processes as well as leadership and culture. Jacob holds a PhD in change management and is co-author of the book “Effective Organizational Change – Leading Through Sensemaking” (Routledge, 2015).