Back in 1989 when I became CEO of Transferator, we made sure to put sustainability high on our agenda. As investigative journalist and editor-in-chief, the reporting on sustainability was key. When leading the Confederation of Swedish Enterprises, I launched a project on ethics in business that created a major impact and clear understanding of the fact that trust and business are deeply interdependent. A couple of years later, I led the consulting company Respect, who at the time was a main actor in Sweden on sustainability. As a board member, I perceive sustainability as fundamental factor of every organization, in value creation and as an integral part of the overall strategy leading to sustained success.